Published: wed, 25 jul 2018 strategic marketing communications emirates: taking the imc route introduction emirates airlines established in 1985, is a subsidiary of the emirates group, a public international travel conglomerate in dubai, united arab emirates. The marketing mix of emirates airlines shows why the airline is one of the beloved across the world it has a strong product and promotional setupemirates airlines manages all its operations from the dubai airport and operates an estimated 3,500 flights on a weekly basisits products also include consistent services. Investing in our efficient fleet and route network in the year 2014, emirates added 24 new aircraft to its fleet, including airbus a380 and marketing and sales. As airlines launch a record number of new routes in 2015, airline pricing needs to take a central role in ensuring success those who set prices cannot rely on route planning alone to screen markets, to establish a strong competitive position in a new market in order to develop proper forecasts. Taking the integrated marketing communication route on this topic i will take about the interesting and amazing topic about how emirates marketing strategy has been successful in creating a positive brand image airlines industry with current and potential customers.
Emirates airlines is one of top six airlines in the world to have a 5-star rating from skytrax, along with singapore airlines, eithad airways, emirates airlines, qantas airways, british airways, cathay pacific. Emirates takes delivery of three a380s and aviation history is made when its first a380 touches down in new york the 10,000th cabin crew member joins the emirates team new emirates sporting facility 7he sevens hosts record crowds at the emirates airline dubai rugby sevens. The annual world routes marketing awards are the leading awards to recognise those airport and destination marketing services which are outstanding in the drive to create new routes, or support existing services now in its second year, the individual award for outstanding contribution to route.
Route restructuring is needed to focus on routes of profitability as to the case of emirates, the company will continue to sustain and gain competitive advantages forwards, considering that strategic management take full advantages of their core competences, economies of scale, learning and experience curves gained throughout its life. Emirates also opened new dedicated airport lounges in tokyo narita and cape town, taking the number of dedicated emirates lounges across the world to 39, having invested more than us$ 352 million in its lounge programme since inception. Marketing director-e commerce client of bac executive recruitment dubai - united arab emirates general sales & marketing director near east consulting group dubai - united arab emirates hotels sales & marketing director client of plum jobs fze dubai - united arab emirates marketing director.
Passengers will be invited to take the books on holiday, and leave them in the seat-backs on their return flight for another traveller to read en-route to their holiday destination passengers wanting to contribute their own books to the flying book club can also get a book swap sticker from the jetstar crew. By going into strategic alliances, emirates will cut down significant costs, and obviously still gain marketing benefits of large size and network spread and reduce competition on duopolistic routes, (brueckner, 2001. Abu dhabi: emirates said on thursday it plans to continue on its growth strategy next year, and plans to continue to invest in its products and services to improve customer experience. Mktg204 case study invited audience members will follow you as you navigate and present people invited to a presentation do not need a prezi account this link expires 10 minutes after you close the presentation. An introduction to integrated marketing communications ges revised pages an introduction to integrated marketing communications the 3 4 marketing revised pages.
The last strategic option allows emirates airline to exploit its competitive advantages in airline service qualities diversification is a strategy, where business sells new services to new market segment. Strategic formulation for marketing in order to identify emirates airline strategic options, ansoff directional matrix can be used as a starting point to identify the options that are available according to aaker and mcloughlin, there are four possible alternative growth strategies that can be developed. The original idea of the term integrated marketing was to blur the lines that separate creative, media, television, radio, and print, according to tony wright, ceo of marketing firm wrightimc, on search engine journal. In 1973, brs signed its first endorsement pact with ilie nastase, a professional athlete and atp tennis star endorsements have ever since been an essential part of the marketing growth of nike. Integrated marketing communication (imc) is the planning and execution of a marketing communication campaign, using a common set of communication objectives and a consistent look and feel (percy & rosenbaum-elliott, 2012, p 354).
Integrated marketing communications integrated marketing communications is a simple concept it ensures that all forms of communications and messages are carefully linked together. And implications for airline marketing: information searches and stress the need for integrated marketing communication 531 emirates' marketing. The marketing component for this short course includes topics such as the marketing concepts, marketing and business relationships, creating a marketing plan, branding, consumer behaviour, digital marketing, strategic marketing, services, advertising and marketing research.
An integrated marketing communications (imc) strategy enhances the effectiveness of the branding strategy to use the right message using the medium to achieve your business goals imc aligns and synergizes every group and department to collaborate and deliver results. The airline's stylish flight attendants, with their red hats, white veils and tan suits, are a big part of its marketing strategy, even showing up at the sports events emirates sponsors.